Degrees and Programs
Bachelor of Business Administration Concentration in Marketing
Master of Business Administration with a Concentration or Minor in Marketing
Master of Science in Business Analytics
Marketing
Affiliated Research Centers
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The Brierley Institute For Customer Engagement
The Institute brings together students, professors and practitioners to investigate how consumers engage with brands: What drives customer loyalty and value? Through innovative learning experiences, students gain practical tools to flourish in the marketing field.
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The JCPenney Center For Retail Excellence
How do shoppers spend their money? Why are they loyal to certain retailers鈥攁nd what causes them to switch? At the JCPenney Center, faculty and students focus on these questions and analyze how retailers' activities drive and are driven by consumer behavior. An engaging speaker series with industry presentations and networking opportunities dovetails with classwork to help prepare students for careers in the rapidly-changing retail sector. Learn more about the JCPenney Center
Featured Faculty & Recent Research Insights
How did consumer behavior change during the Great Recession? Marketing Professor Chaoqun Chen’s analysis spanned income levels.
Her findings uncover truths about how consumers adjusted to a new normal in their weekly treks. While grocery stores had been the dominant retail format for food and related items for decades, with discount stores such as Target and Walmart growing their market share in the years preceding the recession, starting in 2008 consumers changed where they shopped—but their grocery budgets remained largely unchanged.Based on her findings, Chen examines current trends and concludes that new formats may be more effective than price competition in the post-recession retail world.
Meet our featured faculty
Edward Fox
Marilyn and Leo Corrigan Professor of Marketing
Marketing Department Chair
West Point to Wharton, crunching relevant retail numbers and researching buyer behavior, Dr. Fox is also on the cutting edge of tech-assisted teaching.
Milica Mormann
Assistant Professor of Marketing
Fischer Research Professor
Mili's work examining consumer behavior and decision-making, with a focus on visual and attentional processes that drive behavior appears in academic journals and the Wall Street Journal, Harvard Business Review and Time.
Michael Braun
Associate Professor
Marilyn and Leo F. Corrigan Research Professor
Michael trains the next generation of business leaders to use customer data to address real-world managerial problems. A leader in the field, he publishes and speaks about cutting-edge management and marketing topics.