Events @ Brierley

Coming Soon

Join us for our next panel event bringing together students, alumni, and influencers in the Dallas business community to network and discuss Customer Engagement topics.


Please RSVP below to stay in-the-know.


Past Brierley Events

  • Customer Engagement -- From Conception to Industry Leadership

    October 25, 2017

    Our launch event, discussing the evolution of the American Airlines AAdvantage program and its importance to the world's largest airline.

    Featuring Panelists:

    Hal Brierley
    Executive in Residence
    Brierley Institute for Customer Engagement

    Robert Crandall
    Former Chief Executive Officer
    American Airlines

    Doug Parker
    Chief Executive Officer
    American Airlines
  • Customer Engagement in a World of Disruption

    November 6, 2018

    Featuring Panelists: 

    Hal Brierley
    Executive in Residence
    Brierley Institute for Customer Engagement

    Adam Aron
    Chief Executive Officer
    AMC Theatres

    Frank Hamlin
    Chief Marketing Officer
    Game Stop

    Ziporrah Allen
    Chief Marketing Officer
    Pizza Hut


    See the full recap >

  • CE + CX = A Winning Formula

    October 30, 2019

    Featuring thought leaders of leading retail organizations for a discussion on the intersection of Customer Engagement and Customer Experience.

    Featuring Panelists:

    Hal Brierley
    Executive in Residence
    Brierley Institute for Customer Engagement

    Darshan Gad
    Vice President, Marketing
    Neiman Marcus

    Frank Hamlin
    Exec. Vice President and Chief Customer Officer
    Game Stop

    Sherif Mityas
    Chief Experience Officer
    TGI Fridays
  • Customer Engagement Post-Pandemic

    November 10, 2021

    Featuring executives of three consumer-based organizations to discuss the business impact of consumer behavior changes brought on by the pandemic.

    Featuring Panelists:

    Hal Brierley
    Executive in Residence
    Brierley Institute for Customer Engagement

    Thaddeus Arroyo
    Chief Executive Officer
    AT&T Consumer

    Kurt Stache
    Senior Vice President, Marketing, Sales & Loyalty
    American Airlines

    Geoff Cottrill
    Chief Marketing Officer
    Topgolf