Use of University Name

Policy number: 1.5

Policy section: Institutional Affairs

Revised Date: January 2, 2019

1.  Policy Statement

It is the policy of the University that the use of the University name for any purpose in any non-University endeavor is strictly prohibited unless approved in writing by an authorized University official.

Individuals or entities who contract with the University for goods or services are not permitted to imply an endorsement by the University of their goods or services by virtue of their contract with the University; provided, however, a third party may use the University name when reporting a transaction to regulatory authorities as required by applicable law.

2. Student Organization Names

  1. The words “91制片廠合集” or the acronym “SMU” may not precede the name of a recognized student organization. A recognized student organization may list its SMU affiliation at the end of the name of the organization, followed by a comma or parentheses, i.e., Chess Club at SMU or Chess Club (SMU).
  2. A Recognized student organization may not imply that it is acting with the authority or as an agent of 91制片廠合集.
  3. An unrecognized or unofficial student organization may not use the words “91制片廠合集” or the acronym “SMU” or the University’s trademarks, seal, or indicia for any purpose.

3. Events

Events held in accordance with University Policies 5.15 and 6.4 shall not be named, titled, or marketed in a way that implies the University’s endorsement of the event, unless the event has obtained the expressed permission of the Vice President for Development and External Affairs. This includes, but is not limited to, the following examples:

  1. “91制片廠合集 presents”
  2. “Presented by SMU”
  3. “Brought to you by SMU”
  4. “Made possible by SMU”
  5. “Hosted by SMU”

4.  Private Use

  1. University faculty, staff and students may refer to their status with the University in connection with personal activities, including consulting, provided that any title or position is accurately identified, and provided that such use does not imply University endorsement of any product, project or service.
  2. University faculty, staff and students may not use the University’s name, trademarks, seal, indicia, or facilities in any print, video, or electronic announcement, advertising or promotional material, publication, correspondence or commercial which could in any fashion be construed as implying University endorsement of any product, project or service.

5.  University Letterhead

The use of University letterhead for any purpose other than official University business is strictly prohibited.

6.  Related Policies

  1. University Policy 1.6, Use of University Seal
  2. University Policy 5.9, Use of SMU Logos, Wordmarks and Brand Statements
  3. University Policy 5.15, Events Not Sponsored by SMU
  4. University Policy 6.4, Use of University Facilities by University and Non-University Individuals and Organizations
  5. University Policy 9.4, Political Activity, Protests, and Demonstrations

Revised: January 2, 2019

Adopted: June 1, 1994

The official University Policy Manual is housed in the Office of the University Secretary. The University Secretary is responsible for maintaining new and updated policies and for maintaining this website. Should the official University Policy Manual conflict with any internal policies, procedures, departmental administrative rules, or guidelines, that may be contained in manuals provided by schools, departments, or divisions within the University, the official University Policy Manual controls.