Mallory Trumpfheller has worked in graphic design, marketing, social media, and web content development for three universities. She joined the SMU Guildhall staff in 2012 and is responsible for brand management, creative direction and development, graphic design and production, social media strategy and implementation, external and internal communications, web design and management, vendor and event coordination, and more. In her career, she has also contributed to a variety of initiatives involving university public relations, alumni and donor relations, strategic planning, publication and editorial planning and development, script and content writing, event planning, branding, marketing strategy and collateral development, social media management, and web development.