Key Objectives
The SMU Impact Lab’s program objectives are fourfold:
- Educate a new generation of social, arts and creative entrepreneurs through startup support, management, measurement, course work, workshops and guidance in the scaling of social ventures. We will start a new Corporate Communications and Public Affairs (CCPA) course for undergraduates and graduates titled “Social Impact Investing”in the Meadows School and partner with experts from the incubator’s mentorship program, enhancing stakeholders’ likelihood of measurable, sustainable, scalable success.
- Provide opportunities for SMU students, alumni and faculty to engage in structured impact investing in the spaces of social innovation and creative, social and arts entrepreneurship. The SMU Impact Lab will serve as a source of entrepreneurial funding at SMU.
- Identify emerging trends, best practices, and present nationally and internationally, promoting the merging of arts and creative entrepreneurship as part of social entrepreneurship and the collaboration between SMU and the Phillips Foundation.
- Encourage cross-campus collaboration at SMU by pursuing interdisciplinary cooperation within our SMU entrepreneurship ecosystem and attracting more entrepreneurially focused prospective students, all resulting in rising academic rankings and more significant social good.
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