Education
- MBA, University of Texas at Dallas
- Ph.D., Mechanical Engineering, Carnegie Mellon University
- M.S., Mechanical Engineering, Carnegie Mellon University
- B.S., Mechanical Engineering, University at Buffalo
Biography
Dr. Seth Orsborn is the Director of the Deason Innovation Gym and a professor in SMU Lyle School of Engineering. Seth is an expert in design theories and methodologies for navigating the fuzzy front end of the innovation process. He uses his expertise to advise and mentor innovators and entrepreneurs across SMU and DFW. In his design consulting, he leads both individuals and teams in creating innovations that reside at the symbiosis of industrial design, engineering design, and marketing strategy to meet the needs, wants, and desires of the user. Seth teaches product design and innovation courses in the M.A. in Design and Innovation (MADI) program and recently launched the Product Design and Innovation concentration.